What we think about brands
It’s not rocket science is it.
We are simple but fairly discerning souls driven by very basic and straight-forward emotions; hunger, the need to be loved, respected and looked after, the pleasure of being entertained, sometimes the desire to be part of a club but most importantly of all - the need to believe in something.
Brands that really stand out are the ones that stand FOR something. We all want a reason to believe, so as brand people and communicators, our job is to make sure we really get under the skin of what makes a brand tick, then help you build that meaning into the heart of your business.
Being brand-hearted can transform your business.
Read how in our article for The Times 'Brand Management' supplement hereTake the test! Find out if your
business is brand-hearted using our
interactive brand health check