Heart-thumping opportunity at B2B Marketing Awards

We’re over the moon to hear that our Brand Awareness Campaign for Reckitt Benckiser was just shortlisted for a B2B Marketing Award in the Best B2B Brand Initiative category.

This multi-channel year-long corporate brand awareness campaign focuses on RB’s heart-thumping opportunities for graduates and people early on in their business careers.


It’s been a resounding success – here’s a taster of just some of the results:

• 98% upsurge in visits to the jobs board page
• 60% growth in overall visits to RB’s website – and 8% more than target
• 88% upsurge in views of RB’s Our Brands web page
• Major increase in visits to RB.com by people from countries targeted in the campaign
• Facebook ‘likes’ rise by 410%
• Twitter followers grow by 71%
• Games UrbAN THRILL and crazieRBrands reach top 10 of Global and European viral charts


We’ve got to wait a bit longer than the Olympians to find out if we’ve won gold – winners are announced on 22 November!

See the RB Brand Awareness Campaign case study here
See the B2B Marketing Awards shortlist here
See the RB.com careers section here
Play UrbAN THRILL here
Play crazieRBrands here
Join RB’s Facebook page here
Follow RB on Twitter here
Back to What's New here