We’re over the moon to hear that our Brand Awareness Campaign for Reckitt Benckiser
was just shortlisted for a B2B Marketing Award
in the Best B2B Brand Initiative category.
This multi-channel year-long corporate brand awareness campaign focuses on RB’s heart-thumping opportunities for graduates and people early on in their business careers.
It’s been a resounding success – here’s a taster of just some of the results:
• 98% upsurge in visits to the jobs board
• 60% growth in overall visits to RB’s website
– and 8% more than target
• 88% upsurge in views of RB’s Our Brands
• Major increase in visits to RB.com
by people from countries targeted in the campaign
‘likes’ rise by 410%
followers grow by 71%
• Games UrbAN THRILL
reach top 10 of Global and European viral charts
We’ve got to wait a bit longer than the Olympians to find out if we’ve won gold – winners are announced on 22 November!
See the RB Brand Awareness Campaign case study here
See the B2B Marketing Awards shortlist here
See the RB.com careers section here
Play UrbAN THRILL here
Play crazieRBrands here
Join RB’s Facebook page here
Follow RB on Twitter here
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