Purpose drives performance
Over the last 25 years, we have been putting brand at the heart of business. It’s what brings brands to life and gives business performance a pulse. This is the key to energising internal teams, engaging customers and motivating investors and partners. We use the magic of insight + imagination to make business strategy real, noticed and attractive – for everyone.
Brands are built on the clarity and consistency of three ingredients
that's why we work with clients to
Define
what makes them special and different
Design
distinctive brand identities and communications
Deliver
compelling, integrated experiences
Our Services
We are a full service branding and creative communications agency.
Brand and visual identity
- Research
- Brand strategy & audience analysis
- Brand architecture / framework
- Brand identity
- Naming
- Tone of voice
- Brand guidelines
- Templates & assets library
- Brand activation
- Brand guardianship
- Brand metrics & surveys
Internal engagement
- Employer branding
- Employee engagement & platforms
- Sustainability /CSR comms
- Intranet design & build
- Career & PDR communications
- Bringing values to life, behaviours
- Films, gifs, illustrations & animations
- Icons, infographics, tools & templates
- Conference strategy, content & design
- Roadshows, pop up campaigns
- Workplace interior graphics
External engagement
- Communications strategy & design
- Talent attraction campaigns
- Packaging design
- UX & Web Design, CMS, SEO
- Advertising & promotions design
- Stakeholder communications
- Influencer marketing
- Environment Branding
- Print design & production
- App, game design & build
- Experiential, face-to-face marketing
Our senior team
Our core team and strategic partners are made up of highly experienced brand & communications experts, who will help discuss, advise and guide on how to get the best results for your business.
Brigid McMullen
Founder & Creative Director
Brigid founded Workroom 25 years ago to guide clients in translating business strategy into creative engagement – putting brand at the heart of business.
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Zoe Hopper
Associate Director
Zoe is part of the senior management team and ensures the smooth running of the agency.
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Joe Hedges
Associate Creative Director
Joe is the design lead on all Workroom projects and helps define the strategic creativity at the heart of our business.
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Julian Thomas
Senior Account Director
Julian uses his significant experience (and trademark good humour) to run our key client accounts.
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Eugenia Boccalatte
Project Manager
Genie provides account management support and technical know-how to our clients.
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Ellie Cockle
Senior Designer
When Ellie came to us from Melbourne in 2008, after travelling round the world, she brought valuable international design experience with her.
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David Haseler
Strategy & Brand Marketing Consultant
David’s career 20+ year career has encompassed Advertising, Brand Consultancy and Design and he has worked with the world’s leading brands.
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