RB Brand Awareness Campaign going for gold at DigiAwards!

A new awards season is upon us and we’re over the moon to hear that our Brand Awareness Campaign for Reckitt Benckiser has been shortlisted for a CorpComms DigiAward in the Best Integrated Campaign category.

The aim of the campaign was to create corporate brand awareness amongst graduates and people early on in their business careers. The overall strategic message was that RB offers ‘heart-thumping opportunity’. This was communicated through various channels including:

• On-campus events and marketing materials

• Viral games UrbAN THRILL and crazieRBrands with accompanied seeding

• RB’s corporate website, especially the Home Page and the Careers Section

• RB’s Facebook page

• Twitter, LinkedIn, the RB blog and press relations

Backed by impressive results, we hope our entry is in for a good chance of winning big at the Monster Digerati Party on 12 July.


See the RB Brand Awareness Campaign case study
See the CorpComms DigiAwards shortlist
See the RB.com careers section
Play UrbAN THRILL
Play crazieRBrands
Join RB’s Facebook page
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