A new awards season is upon us and we’re over the moon to hear that our Brand Awareness Campaign for Reckitt Benckiser
has been shortlisted for a CorpComms DigiAward
in the Best Integrated Campaign category.
The aim of the campaign was to create corporate brand awareness amongst graduates and people early on in their business careers. The overall strategic message was that RB offers ‘heart-thumping opportunity’. This was communicated through various channels including:
- On-campus events and marketing materials
- Twitter, LinkedIn, the RB blog and press relations
Backed by impressive results, we hope our entry is in for a good chance of winning big at the Monster Digerati Party on 12 July.
See the RB Brand Awareness Campaign case study
See the CorpComms DigiAwards shortlist
See the RB.com careers section
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