Get the look
Combs at the ready! Our fourth campaign for Salon International
gets a new look this week. Salon International is one of the world’s most influential, inspirational and popular live annual events for the hairdressing industry, taking place 13-15 October 2012 at ExCeL, London.
This year’s creative approach reaffirms Salon International’s position as a leading hair event. The campaign expresses a sense of excitement of what the event will deliver. Its central idea is the combination of stunning show imagery literally built into short, bold typographic headlines such as ‘Get the wow factor’ and ‘Show stopping.’
The look and feel has been carried through to print ads, visitor brochure, targeted direct mail, posters, website
, social media marketing, ticketing and signage at the event itself.
Our client Nicola Lazenby, Marketing & Exhibition Manager, says: “We believe Salon International’s continued success is in part due to The Workroom’s ability to perfectly capture the excitement of the event for our communications with a level of dynamism and glamour that is synonymous with the world of hairdressing.”
See Salon International 2012 website
See Salon International case study
More on our 2010 campaign
More on our 2011 campaign
Back to What’s New