July 2010Our latest online project has added extra drama to Reckitt Benckiser’s global plc homepage, while the key message – Come and discover RB – directly connects to advertising campaigns in US, Brazil and Germany. The new ad campaigns use the RB shorthand visual as a sign-off for the first time and aim to drive career seekers and others to the RB website to learn more.
Online, an animation of the RB kites dramatically leads into the key message, while an 'opening door’ of opportunity invites career seekers into the jobs area and a moving ticker shows the very latest news. The CMS allows most areas to be updated and kept fresh by RB themselves.
Check it out here
See the RB.com case study
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