Our very own Brigid
has just written an article that explains the key to creating real change and value from rebranding exercises – your people.
Business wide transformation is what most companies hope for when they set out on the path to rebrand, but few achieve it. They fail to understand what it takes to communicate their brand effectively – to their employees and ultimately to their customers.
Why not check out Brigid’s top tips to making your people your most powerful brand asset?Download pdf of articleBack to What’s New