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- Our ability to bring value to a brand by making it work harder
- Our understanding of professional services
- Our capacity to transform brand communications on a modest budget
The Whitehall & Industry Group (WIG) is the UK’s lead specialist in bringing business and government together – connecting top leaders to create better informed policy and regulation, share best practice and forge more effective relationships. WIG’s membership is made up of over 180 organisations in a fine balance of businesses such as Barclays, M&S, IBM, National Grid and BP with public sector bodies such as Defra, the Cabinet Office, HM Treasury and the Met Police.
Our challenge was to create a clear and contemporary communications platform to provide WIG the confidence and the vocabulary to present itself as the rightful leader in the field.
Our positioning, 'The Power of Interaction’ is now at the heart of the communications both verbally and visually.
Representing interaction with a graphic 'fizz’, the new WIG communications and marketing tools have the energy and vitality that reflect not only the essence of the brand but create genuine cut through and personality in highly competitive but generic marketplace.
High recall from Leadership training programmes.
Great feedback and positive unprompted praise and appreciation of refreshed communications from members