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- Our ability to leverage an existing brand’s ambitions for new growth and opportunities
- Our experience in creating an engaging, adaptable brand language that stands out in the B2B sector
- Our understanding of the healthcare marketplace
Through geographic expansion and fast acquisition, Synergy Health has doubled in size every two years since 1991 and is now the UK and Europe’s largest provider of support services to the healthcare sector. It operates hospital surgical sterilisation services, clean linen management, pathology and toxicology services – as well as services for commercial and medical device manufacturers.
But as is often the case with ambitious business growth, maintaining a consistent corporate brand can be difficult. Synergy Health came to us needing to portray a coherent, professional image across all its communications.
We recommended Synergy Health implement a programme of change to create a fresh communications platform from which everyone could work - starting with the modernisation of the existing ‘Synergy Healthcare’ identity into ‘Synergy Health’.
We supported the change with guidelines, corporate literature and art-direction for a new image library to energise the brand’s growing reputation and global ambitions.
- We are now working with the senior team to define a unique positioning and brand strategy for the business to roll out internally through workshops.
- Simplified name has allowed clearer brand hierarchy for company acquisitions.
- Website has improved access to information and drive sales online.
- A coherent and consistent quality process has been put in place.
- A versatile visual library is being used right across the business.