Following the corporate rebrand in 2009, a review and redesign of the corporate website was needed to better align the site with RB’s brand positioning. The new website aims to make the business more attractive to a new, younger target audience for recruitment purposes, without alienating existing users such as shareholders and investors, and to make RB.com an all-encompassing hub/portal for the business.

RB’s unique, bold personality inspires and demands bold creative solutions. From engaging ways of showing the RB product range in 3D interactive environments through to an animated pinboard to introduce the Careers section, with links to all the relevant social media channels, the site utilises interesting and creative techniques to bring the content to life. We work closely and flexibly with RB, as the website is an ongoing live project. Our user-friendly CMS ensures content is always relevant and up to the minute.

www.rb.com