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Unleashing performance

Reckitt Benckiser is a business built on power, energy, speed, agility, voracity and drive – key attributes that we harnessed in the creation of a new high flying global corporate brand to act as a platform for the next era of growth. Fasten seat belts!





Flying high Play the brand video




Achieving new heights Engaging staff and empowering them to use the new corporate brand, we designed a poster campaign showcasing the new brand values - part of the launch materials distributed worldwide via our portal.



See RB's new cheeky brand awareness campaign
See RB's new heart-thumping online game – UrbAN THRILL


See what the press are saying about our work...
Download PDF of CorpComms magazine article
Bart Becht quote

RB old and new logos
To RB or not to RB?
With a name that doesn’t easily roll off the tongue and a growing global presence, incorporating an 'RB’ shorthand into the new logo was a necessity to allow more flexibility for future growth. Roll over to see the old logo.


RB Kites in the snow

Further, faster, higher! We orchestrated a thrilling display from the world champion kite flying team to bring the UK launch event to life, despite the snow! We commissioned specially designed RB kites, from Kite Related Design.