September 2010
We've been working for a few months now with leading medical device manufacturer Penlon, established in 1946 by Robert Macintosh, pioneer of the first safe anaesthesia methods for operations and inventor of the laryngoscope.
After conducting customer research and creating a differentiating brand positioning with Penlon, we've now been given approval on a creative approach and are going full steam ahead on identity, literature system, language and tone of voice.
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