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It's an online shop, but not as we know it!


21 September 2010

A seemingly ordinary online catalogue page for Dutch department store HEMA is thrown into an inventive chain reaction of disorder, culminating in a cork-popping party.

We love this imaginative subversion of the online shop format, which pushes the possibilities of web in the most fun direction – we’ll raise a glass to this show of creativity.

See it for yourself – just click onto the site and wait a moment…

See it come to life on their website
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HEMA online store comes to life
HEMA online store comes to life

HEMA online store comes to life